UX/Product design Wireframes

Call tracking
management system

Dashboard design for Telmetrics Canada. The core product enables, tracks and analyzes offline interactions to increase engagement and return on advertising spend.

Process Project

Process

Engage and empathyze:

Series of user interviews to understand their experiences and motivations. The main struggle - inconsistent and nonintuitive legacy system.

Wireframes prototyping:

Call tracking management system implementation within a prototype. Focus on usability issues and pain points.

Project goals:

Telmetrics clients need to create, manage, and analyze call tracking campaigns and get performance reports regularly.

Test and iterate:

Series of usability study sessions to redefine the interaction flow and validate the design decisions.

Project

Wireframes

Final version of mid-fidelity wires, executing the existing user flow.

Login page

Landing page

Manage Ads page

Manage Ads page - Filter

Manage Ads page - Number filter

Find numbers page

Expanded menu

Create Ad - Type

Create Ad - Properties

Create Ad - Tracking number details

Report - Single Ad

Concept

Flexible components concept to rearange modules by user preference.

The majority of the users wanted a different set of feature containers. The solution was floating modules they can rearrange and save as a workspace.

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Users

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Modules

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Features

Prototyping

Adobe Xd interactive prototype created for the first run of usability testing

The main focus was to get feedback on the core concept and validate the following attributes:

Functional framework

Functional process

Interaction design

Development

Implementation plan.
Bootstrap 4 administrator dashboard.

In collaboration with Engineering I've picked a Bootstrap theme to be implemented and to help the team moving faster and save development costs.

Contact

Want to talk in details?

I'l be happy to walk you through the project and answer any questions about the work process.