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Well established research methods, such as usability testing, are not enough to understand users true emotions in the experience journey.
AI based platform that collects and analyzes multi-modal data about a person's emotional response to a stimulus and provides a reliable report.
Marketers, researchers, product managers, content creators, directors, video editors, designers, panelist providers, test respondents.
A mix of operational and analytical dashboard management tool with real-time updating metrics.
As usual we kick off with team sessions to make sure we are all aligned on the goals, the timeline, and what is within scope.
By working closely with the product management and engeneering I was able to define the product flow and flesh out the MVP journey.
The next step was to create quick wireframes of the key touch points and make sure we're going in the right direction.
Light and airy interface in contrast with the bold brand colors for the action elements.
